The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately.
Technical Account Manager
What’s your role here at Return Path?
I help senders improve the quality of emails they sent.
What initially brought you here?
I was looking for a workplace that offered new challenges and chances to learn and grow. I was involved in email marketing in my previous role, so a career at Return Path seemed a natural fit.
Tell me something I don’t know about email marketing.
There is more to a successful email than just an open rate, you need to look at clicks and conversions too. Sometimes you best revenue generating email may have a surprisingly low open rate.
What energizes you about your role at Return Path?
I love helping to solve client problems. It’s very satisfying to see improvements making a real impact to businesses.
What problem is the most fun to solve?
I like looking for patterns, so anything that involves finding a trend or an odd one out makes me happy.
What about you might come as a surprise to those that work closely with you?
I’m an open book! But I am a sewist, making some of my own clothes and recently finished my first ever pair of trousers.
What’s the most memorable email campaign you’ve seen lately?
Not really lately but it sticks in my mind as being a well crafted semi-tailored campaign which was a new year series from a UK-based glamping company Canopy & Stars. The first campaign featured a quiz to find out what type of glamper you are, then followed a 12 -step series to guide you to becoming more of your chosen self, in my case a “Natural Being” as I like outdoorsy locations. The series featured a mix of editorial content and glamping locations that matched my preference.
What emails can we find in your personal inbox?
I get emails from Pinterest for craft ideas and adventure holiday emails for travel inspiration.
What’s your favorite thing about working at Return Path?
The people! I get to work with an amazing set of colleagues as well as a very diverse range of clients. It’s the best.
Thanks for chatting with us, Alice. To learn about how Return Path can improve your email marketing, schedule a demo today. Tell them Alice sent you!