Video: Big Data for Email, Big Data FROM Email

"Email forms the digital mosaic of your customer."

Watch Return Path CMO Matt Spielman at ExactTarget's Connections explaining the power of email data to understand consumer behavior and cut through the confusion in today's media landscape. This 10-minute Burst session demonstrates how email marketers are poised to play leadership roles as marketing organizations search for better insight into what customers want and how to connect with them.

 

As usual Connections offered a spectrum of new ideas from technology and marketing leaders around the industry. Here are more 10-minute "Burst" presentations from the big stage in Indianapolis:

Andrew Macdonald – Uber
Mark Singer – Principal at Deloitte Digital
Kevin Cochrane – OpenText
Kenny Tomlin – Rockfish
Alan Godfrey –Bazaarvoice
Steve Patrizi – Pinterest

 

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