With the holidays upon us, just a few simple strategies will let you leverage the extra traffic that the holidays bring to grow your email list for the long term.
- Increase the number of email capture forms: In addition to new buyers, your site will likely attract new browsers as well. Make sure your site has a prominent, compelling, easy-to-use sign up forms on every high traffic page (Note: This is sometimes not the home page – consider all the pages you optimize for search).
- Sign ’em up during checkout: For the buying crowd, the checkout process is the perfect place to get permission to send marketing email. While a pre-checked opt-out is not illegal, we always recommend opt-in so the permission is clear and the email will be welcome.
- Leverage the transactional messaging: If you didn’t get them during checkout, you have at least one or two more chances. The order and shipping confirmation messages are the perfect places to include a sign up call to action. If possible include this only for people who aren’t already opted in – for subscribers use the space to cross-sell and up sell.
Of course, these tips don’t only apply during the holiday season: they are best practices year-round. But when you know a busy season is coming up (some other examples: January for diet centers, tax time for financial services, summer for travel) take extra care and your list will benefit.
Speaking of the holidays – don’t let the spam filters send your best Christmas offers into the Bulk folder! Email us now at [email protected] and we will send you our Spam Filter Best Practices Checklist. It includes crucial advice to help you make sure your email gets where it’s mean to be – the inbox.