Email marketing is the leading marketing channel for travel marketers – and for good reason. It drives high ROI, reaching globetrotting subscribers with targeted, relevant content—wherever they may be. In order to take advantage of the potential of email, travel marketers need to make sure they are both reaching the inbox and providing content their subscribers want to keep engaging with.
In our recent webinar—Ticket to the Inbox—Casey Swanton and Laura Christensen discuss tactics and benchmarks for the travel industry. Watch the on-demand webinar to learn: