Hotel loyalty is more than points. A recent Forrester study commissioned by Sabre Hospitality concludes that consumer loyalty to hotel brands is at an all-time low and is up for grabs. This is good news for email marketers, reminding us that email continues to be the best digital channel for building customer loyalty. Read more: Why Enterprise Hoteliers Need Loyalty Beyond the Point System
Is now the time to buy Yelp? With its stock price tumbling, questions are being raised as to whether Yelp and its rich local content might be a desirable acquisition target for a travel company. Read more: As Yelp struggles, might a travel giant eat it?