Top 19 Topics of 2019

Last year saw many changes in the industry. Before the impact of GDPR could settle down, California announced it’s own data privacy law—CCPA—causing marketers once again take a look at their data policies to make sure they are compliant. Gmail also announced the launch of Google AMP as well as an update to the promotions tab. And Return Path had its own big announcement, with the news of its acquisition by Validity

With so much going on, you may have missed some of the news. To catch you up, we wanted to highlight the top topics we were talking about in 2019:

  1. Validity Acquires Return Path, the Leader in Email Deliverability.
  2. What is the California Consumer Privacy Act (CCPA)?
  3. Third Parties and the California Consumer Privacy Act (CCPA)
  4. Google Officially Launches AMP for Email
  5. GDPR vs CCPA
  6. Promoting Meaningful Communication with Gmail Promotions Update
  7. Data Quality Assessments: A Game Changer in Diagnosing and Improving Salesforce Data Quality
  8. Getting Smart – A Deeper Dive into Our Newest Deliverability Data Source
  9. Who Does Email Really Well . . . in Brazil?
  10. 10 Great Reasons to Spend More on Your Email Program!
  11. SmartSeeds are Here, and so is AI for Your Email Program
  12. And Our Email Hero Awards Go To….
  13. Deliverability is Simple, Right?
  14. Why People Mark Messages as Spam
  15. Top 10 Tips to Improve Your Salesforce Data Quality
  16. How To Align the Customer Journey With Content and Email Marketing
  17. Preparing for CCPA as a Digital Marketer
  18. Who Does Email Really Well . . . and What do They Have in Common?
  19. I’m a ‘Celebrity’… Get me Out of the Spam Folder!


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