Last year saw many changes in the industry. Before the impact of GDPR could settle down, California announced it’s own data privacy law—CCPA—causing marketers once again take a look at their data policies to make sure they are compliant. Gmail also announced the launch of Google AMP as well as an update to the promotions tab. And Return Path had its own big announcement, with the news of its acquisition by Validity.
With so much going on, you may have missed some of the news. To catch you up, we wanted to highlight the top topics we were talking about in 2019: