You’re probably sick to death of us talking about complaints and how they impact your email reputation. At the risk of pushing you over the edge, though, consider the matter from the perspective of the complainers. In a recent Return Path survey, nearly 79% of consumers admitted that they have hit the “spam” or “junk” email button to get rid of email they don’t want. And nearly 37% do it as a way to unsubscribe from things they had asked to receive.
This is not surprising, perhaps, when considering that most consumers get at least 100 emails a week (with 35% getting more than 500) – half of which tends to be commercial. Making your email good enough to avoid the consumer “spam” reflex needs to be a key goal of your marketing department if you want to increase both your delivery and response rates.