The winter holidays are fast approaching and leading marketers are already done with their holiday planning. After establishing a solid structure, marketers can begin to focus on strengthening their email campaign performance in the weeks leading up to Black Friday. The following indicators can show you the best opportunities to improve program performance in time to realize gains in Holiday 2015.
Metrics to Watch
To optimize your email programs, focus on the the following four metrics. Each metric provides visibility into the current performance of your email program and serves as a touchstone to judge the performance of future campaigns.
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