As part of a larger announcement on a number of email initiatives, the DMA announced today that it is acquiring the Email Experience Council (EEC). The Email Marketing Council of the DMA (of which I have served as Vice Chair for two years) will merge with the EEC under the banner of the Email Experience Council.
As someone active in leadership roles for both groups, I see the strong synergy between the mission and activities. I’m delighted for all involved – and especially for the industry. Merging the groups will help focus the work of so many talented and dedicated email marketers, and we’ll all enjoy the power and support of the DMA behind us.
I’m not Pollyanna about this at all – we have a lot of work to do to make the combined group a bulwark for the industry. But we will be doing so from a dual foundation that is solid and has really strong leadership at the helm and at the committee level.
Here are my predictions:
Memberships will merge seamlessly, so if you’ve been involved, you continue to be involved. If you are not active in either group, I urge you to join today. Email or call me if you would like to discuss ways to become active and tap all the good insight and ideas for your own organization.
Congrats to the DMA and the Email Experience Council! With continued focus, good leadership and more solid work at the committee level, the winner is all of us in email marketing.