Email is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel.
Unfortunately, the most valuable marketing channel is also the least secure. In the first quarter of 2016, the Anti-Phishing Working Group (APWG) observed more phishing attacks than at any other time in history.
What does phishing have to do with marketing? Everything. Here are six stats that reveal why marketers need to fight email fraud.
Protecting the email channel will not only help defend your customers and brand reputation, but it will also help protect the performance of your legitimate email campaigns.
Major mailbox providers have started flagging—and in some cases rejecting—unauthenticated emails. Marketers who continue to ignore email security put the ROI of their email programs at serious risk. As guardians of the brand, and owners of the email channel, the time has come for marketers to step up.
Ready to do it? Join me and my colleague, Rob Holmes, for our webinar on June 28, sponsored by the Email Experience Council and the DMA: “Marketing’s Hidden Phishing Tax: The Cost of Doing Nothing About Email Fraud.”
During the presentation, we’ll discuss:
Register here. Hope to see you there!