We’ve written in the past about what senders can do to help fight spam and keep email a viable channel.
So we are happy to support the Direct Marketing Association as it takes a leadership position in urging marketers to join the conversation around email policies and practices. Which is why I’ll be speaking later this month at their Email Policy Summit. It promises to be an action-packed schedule with some of the industry’s best minds discussing best practices, legal policy and the long and short-term ramifications that spam has for marketers, receivers and consumers.
The Summit is on May 18th in Washington, DC. Check out the agenda now. If you are able to come, please be sure to stop by and say hello. I’d love to meet you.