As a Salesforce administrator, you know how much effort it takes to achieve data quality, let alone maintain it. But in today’s increasingly tech-savvy world, keeping data clean is becoming even more complicated.
Customer Engagement Channels Increase the Likelihood of Poor Data Quality
According to research from Teradata, over 50 percent of organizations are using seven or more channels to reach their customers. Those customers are also using multiple channels – web sites, mobile apps, social media, and more – to reach organizations. And depending on the industry, organizations may also be actively collecting customer data from payment systems, customer surveys, coupon redemptions, sweepstakes, and more.
The more channels your customers use to interact with you and the more channels your business uses to collect information from them, the more you run the risk of duplicates entering your customer relationship management (CRM) database and other data errors that could have been avoided.
Maintaining High Quality Data In Your CRM
With data quality so mission critical, and business decisions and sales strategies closely tied to the accuracy of data, it’s hard to pinpoint how costly duplicate, incomplete, erroneous, or missing data can be to your organization and its ability to meet its objectives. The responsibility for keeping the data in your CRM as clean as possible rests squarely on your shoulders, making your role as Salesforce admin as mission critical as the data you collect.
The experts at Validity, makers of DemandTools, are no strangers to the challenges of ensuring data integrity and the burden it places on those who cleanse data and manage and maintain CRM systems. We are here to help! That’s why we offer an informative white paper: “Overcoming the Challenge of Bad Data – How Clean Is Your Salesforce Data?”
CRM Data Quality Is Key
CRM systems are great tools for managing customer relationships, but they don’t automatically yield high-quality customer data. Instead, they rely on what users input, opening the door for dirty data that can ultimately cost the organization money.
Thankfully, there are simple steps Salesforce admins can take to ensure data entry is as accurate as possible, as well as best practices that can be implemented to maintain data integrity.
Learn More About Salesforce Data Quality
Download your copy of “Overcoming the Challenge of Bad Data – How Clean Is Your Salesforce Data?” and learn how to solve the challenges of bad data, mitigate the risk of bad data entering the system, and the steps you can take to save yourself and your sales, marketing, and customer service teams valuable time and effort.