Today we are announcing a partnership with Liveclicker, a video commerce company. Online video in general and video in email specifically are hot topics in the online marketing community. Liveclicker offers what we think is a really great service – basically they take away all the complexity of dealing with video across many different email platforms. Their technology, which involves video .gifs, works seamlessly no matter where your email is viewed.
This partnership is part of our new umbrella of services, Certified Premium Services, which combines rich inbox technology with Return Path’s deliverability and strategic expertise to help marketers crank up the ROI on their email programs. The Liveclicker technology is very cool, but is definitely less effective in environments where images are blocked, like Windows Live Hotmail and Yahoo! One of the many benefits of Return Path Certification is automatic image rendering at both of these ISPs. This makes the combination of Liveclicker with Return Path Certification very powerful.
Learn more about our partnership by reading the press release here. If you are interested in getting video in email use our Contact Us form and write “I want video!” in the comment field. Of course if you are already a Return Path client you can just call your Account Manager for more information on getting started.