Our latest State of Email Live webinar featured a lively ESP roundtable with global email experts Steve Henderson, Head of Deliverability at Emarsys, and Tom Corbett, Senior Deliverability Consultant at Cheetah Digital.
We kicked things off with our regular Email Analytics slot, presented by Kayla Fuller. Her analysis shows the phenomenal email growth of the past year is stabilising, spam filtering is increasing, and subscriber engagement is trending downwards. What does this mean for senders?
While email fatigue is a consideration, both guests pointed out that as lockdown measures ease, subscribers are spending less time engaging with email. So how should senders adapt?
We also talked about popular deliverability myths, current email challenges, which markets are toughest for getting good inbox placement, pandemic best practices, the merits of sending higher volumes, and the most important KPIs to monitor. Steve and Tom finished the session with their top three tips for improving deliverability, plus some bonus recommendations for successful warm-ups.
If you missed the live show, you can watch the full session below. Happy sending!