One in Six Messages Fail to Reach the Inbox [New Report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance? 

In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many emails were delivered to the inbox, spam, or blocked altogether. 

Download the report to discover: 

  • What is deliverability and how it’s measured?
  • What can happen to an email after you hit send?
  • Globally, how many emails land in the inbox and the spam filter on average. 
  • Deliverability statistics for 30 individual countries.

Looking for more insight? Don’t forget to register for our webinar on Wednesday, 3/25 at 9am PT | 12pm ET to learn more about how poor deliverability can impact your marketing efforts and what tactics can help your messages avoid the spam folder.

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