One of the biggest blocks to the inbox is a mailer’s reputation. Senders with good reputations receive easier access to the inbox, while those with poor reputations find themselves—and their messages—shut out.
But how do you know your reputation—and more importantly—how much value do mailbox providers actually place on it?
One way to discover your reputation and understand how it is affecting your deliverability is to look up your Sender Score and measure it against our 2016 Sender Score Benchmark Report. Sender Score uses similar data and formulas to top mailbox providers when they evaluate the reputation of incoming mail. So, it can give an accurate prediction of how your mail is perceived.
In our latest report we walk marketers through:
Before you begin, look up your Sender Score from our free service to understand how your mail is perceived by mailbox providers.