A recently released report by Forrester Research and GSI Commerce, revealed that social media rarely leads to purchases online, but what does work are traditional marketing tactics including search and email.
- Most consumers purchased online following some web marketing influence.
- Nearly half of purchases followed multiple exposures to web marketing efforts.
- Search and email continue to be the most effective tactics in driving sales.
- Display and affiliate marketing also exhibit strong influence in the purchase funnel.
Want the facts? Get the full report here.