New Report Shows Email is The Strongest Tool for Reaching Busy Shoppers

A recently released report by Forrester Research and GSI Commerce, revealed that social media rarely leads to purchases online, but what does work are traditional marketing tactics including search and email.

  • Most consumers purchased online following some web marketing influence.
  • Nearly half of purchases followed multiple exposures to web marketing efforts.
  • Search and email continue to be the most effective tactics in driving sales.
  • Display and affiliate marketing also exhibit strong influence in the purchase funnel.

Want the facts? Get the full report here.

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