The temperature wasn’t the only thing that was high on the first day of the Email Insider Summit. Record attendance spurred highly interactive panel sessions on day one, and the buzz continued throughout the day in roundtable discussions and subsequent events. The topics of the first conference day were focused entirely on the new and emerging among the industry, including: real-time marketing, innovations in technology, and changes in webmail interfaces. However, as each session progressed, discussion continually reiterated the importance (and impact) of strategies we been evangelizing for years:
At the end of the day, it was all about relevance – – an old buzzword that seems to be new again. What’s not so clear is the reason why – – has the “new and shiny” effect of social media begun to wear off? Have new technologies (such as Priority Inbox) forced us to re-examine our core foundations so that we mitigate potential risk? Or, have the years of talk finally become action? Let me know your thoughts!