At OMMA Global New York we hosted a 30 minute workshop – 3 Essential Answers to Higher Email Marketing ROI. Many workshop attendees asked for a copy of the presentation, but we thought it might be more interesting if we created an eBook so you could have the benefit of Return Path’s words of wisdom to compliment the presentation. This way, even if you weren’t there you’d have the benefit of Return Path’s infinite wisdom.
The Long & Short of This eBook
There are still a lot of rumors and myths around inbox placement and sender reputation. Your ESP account manager or IT director may not be an expert in email marketing or inbox placement so you need to be sharp about your questions. Inside you’ll find out the common myths, key factors that affect reputation and the three questions you should ask right after your finish reading this eBook.
Want to know what they are? Start reading….