If sending volume is any indicator, email marketers were out to make this holiday season more impactful than ever. Using our consumer data network to analyze messages delivered to Gmail’s promotions tab, we found during the last 15 days of November marketers sent far more messages this year than they did in 2014.
On Cyber Monday alone, subscribers typically received 92 percent more promotional messages than they did the previous year. During the entire span, the average subscriber received anywhere from 11 to 17 messages a day, up from nine to 12 in 2104.
What impact did this amount of messaging have on subscribers? We looked at the three busiest mailing days in November and saw that marketers aren’t holding back this holiday season, making the competition for subscribers’ attention in the inbox tougher than ever.
The rest of this article can be viewed on Target Marketing.