Mobile Isn't Killing Email

Poor email. It’s always got a target on its back. The list of assassins is long, but fortunately they never succeed.

First, it was the young people who were going to kill email. Except they didn’t.

Then it was RSS. Does anyone remember the last time anything interesting was said about RSS?

Then it was the social networks. Except, well, the social networks would kind of rather be email.

Then it was Google Wave, until they added email notifications and then killed it off altogether because it turns out that people kind of like email.

And then there’s mobile. Mobile will, for sure, for sure, kill off email. Except it hasn’t. More proof today: Email actually dominates the time spent on the mobile web.

Don’t believe the hype. Email is here to stay.

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