We all understand the importance of metrics. Today’s marketers measure every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line.
But which metrics are the most important? What if metrics could tell you more than just how many emails are being opened, how many links are being clicked, and how many sales result from those clicks?
Today we release our latest ebook, Guide to Email Marketing Metrics, which provides valuable guidance to help you understand which metrics are essential to your email program—and which aren’t.
With this ebook, you’ll learn how to move beyond faulty assumptions, rules of thumb, and best practices to find the real insights in your email marketing metrics. We’ll also show you how metrics can be used to troubleshoot many common problems in your email marketing program, including:
Download the ebook now and start making metrics your new best friend!