By now every marketer understands that email that doesn’t make it to the inbox doesn’t generate response. And most marketers also understand that the key to getting to the inbox is having a stellar sender reputation.
If it’s that simple why does so much opt-in, commercial email still not get into the inboxes of the customers who requested it?
Because while sender reputation is a simple concept, it’s not always easy to implement. Unless, of course, you learn from the experts who can make it easy.
On Thursday, November 6, 2008 at the American Museum of Natural History in New York City, Return Path will bring together some of the industry’s foremost experts, marketers and ISPs of our time to talk about their experiences, advise on best practices, and present strategies on how to build a raving fan base. IN: The Email Reputation Conference will teach you how to build and leverage a solid email sender reputation through relevance, respect and best practices that will help get you delivered straight to the inbox and reap the ultimate reward – loyal subscribers read, respond to and forward your email.
Learn more about IN at our website. Here you will find a full conference agenda and speaker bios, plus information about the venue and where to stay in New York City.
Are you ready to get IN? Click here to request your exclusive invitation now.