Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you’ll miss out on valuable opportunities.
In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program. Our findings will help you determine the optimal send frequency for your subscribers. Some of the key insights we share include:
Download the report now to find out why frequency really does matter!