This is bad news for marketers who rely on email to build trust, nurture leads, and drive revenue. After being phished, customers are 42% less likely to interact with a brand.
The good news is that companies can do a lot to prevent bad email from hitting the inbox, including implementing DMARC. But the reality is, bad email will get through. So the question becomes: how can brands mitigate the negative impact of email fraud?
Empowering your customers to identify phishing messages is a great mitigation tactic. This infographic will help you do it.
Want to learn more about the email fraud landscape and how you can protect your customers? Get our latest Marketer’s Guide to Email Fraud.