Improve the Subscriber Lifecycle, Improve Your Email Results

Crappy subscriber experiences drive crappy results. In just about every article I’ve published, there has been some variation on this theme (or an optimistic inverse). I come back to this concept again and again for three reasons: it’s simple; it’s fundamental; and it is pervasive in the email space.

It’s nearly impossible to discuss subscriber experience without delving into the lifecycle. The subscriber lifecycle gives us a brand-oriented framework to assess how subscribers are experiencing the email program and how their relationship with your brand evolves over time.

The rest of this post can be viewed on Target Marketing.

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