By George Bilbrey
I have a difficult admission to make: I read a fair number of academic anti-spam papers. We are constantly on the hunt for ideas that can make the reputation systems that Return Path runs a little bit better. There are a lot of people doing some really clever stuff out there. There are a lot of people who are sure that they have the “Final, Ultimate Solution to the Spam Problem” (FUSSP) which only requires everyone to change how they handle mail. Rarely, however, have I been as impressed with an anti-spam paper as “Spamlytics: An Empirical Analysis of Spam Marketing Conversion” by a group of researchers from the University of California, Berkeley and the University of California, San Diego. More than anything, I love the audacity of their project.
A brief summary of the project:
* The research team actually “hijacked” part of the Storm Botnet
* They modified the outbound spam from their part of the botnet to contain safe links that went to safe sites
* They measured delivery rates and conversion rates across three “campaigns” (offers) that were being sent out through the botnet.
The results are pretty interesting, in summary:
So, if you’re going to read one academic anti-spam paper this year, I’d recommend this one.