Higher Education Marketing and the UPCEA Annual Conference

The UPCEA Annual Conference in Boston, March 18 – 21, is the most significant assembly of thought leaders and practitioners today in the field of professional, continuing, and online education. As an exhibiting sponsor, Validity is excited to participate in this event which promises engaging keynote speakers, high-energy concurrent sessions, and exciting networking opportunities. We hope to see you there!

Session Highlights

The following is a highlight of just some of the sessions geared toward marketing, enrollment, and student services topics you won’t want to miss.

  • Finding Your Audience and Executing an Effective Lead Management Strategy in an Evolving Digital Marketing Landscape – Digital marketing is essential to generating leads and enrolling new students. How do you know if your ads are reaching the right audience? And once you have the leads, how will you implement a successful lead management strategy? Join experts from the University of Washington, Chair 10 Marketing, and The George Washington University as they delve into the way audiences should shape your digital marketing strategy and then learn an approach to determining lead qualification and interest using three metrics: speed-to-lead, lead grading, and scoring.
  • Choose Your Own Adventure Approach to Program Growth – This highly interactive workshop will have you exploring the strategic decisions facing enrollment management leaders. Chart a course toward enrollment success as you make key decisions around resource allocation, scale, promotion strategy, lead nurturing, and more. Gain valuable insights with experts from the University of Missouri, Harvard University, and Education Dynamics.
  • How Small Schools Can Make a Big Impact: Implementing Strategies to Claim a Segment of the Non-traditional Higher Ed Market – Small schools face big challenges in the rapidly evolving landscape of higher education. Learn how two institutions – Wellesley College and Lasell University – challenged the status quo, expanded their reach, and created their own opportunities for growth.

Solutions for Higher Education Marketers

In addition to learning top strategies from your peers, we invite you to connect with us at the conference to see how many of them are achieving success with Validity’s solutions. Let us show you how solutions like DemandTools, BriteVerify, and Return Path from Validity can help you boost enrollment numbers, ensure your fundraising campaigns reach your target audience, and keep you connected to alumni. Be sure to stop by our booth #120 during the conference for a live demo.

About the UPCEA Annual Conference

From the conference page: The Annual Conference convenes deans and other senior university leaders, key staff, and teams responsible for the management, administration, and growth of professional, continuing, and online education programs. Attendees have access to targeted sessions spanning the top areas of practice in the field of higher education (aligned with UPCEA’s six professional Networks), led by higher education experts and colleagues.

Attendees will also find targeted sessions on the most pressing topics in the field today – including federal policy, finance and operations, marketing and enrollment management, instructional design, noncredit programs, alternative credentialing, and more. Click here to learn more about the conference.

 

 

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