My husband recently got a new smartphone (yes, I’m completely jealous). Not surprisingly, email was the first application he got up and running on the new phone. Email is the last item he checks on the phone before bed and the first item he opens in the morning. While his behavior may have been unique a few years ago, Return Path’s recent study finds there has been an 81% growth in mobile email viewership.
So, what does growth mean for email marketers? As George Bilbrey points out, the arrival of mobile email means email marketers can no longer ignore mobile. Email marketers must factor in time of day, image-rendering, and device features when developing a mobile email strategy. Start with the following resources to put your mobile email strategy on the right track.
Need more help? The Professional Services team at Return Path can help ensure you have a successful strategy for leveraging the growth of mobile email. Whether you need help designing email templates for mobile viewing and response, or creating a complete strategy for optimizing your email program for the desktop and mobile screen, Return Path can help. For more information, call 866-362-4577, visit us at www.returnpath.net/proservices or email [email protected] to get started today.