Our new study of UK brands shows that marketers aren’t using social media as an alternative way to continue the conversation at the point of unsubscribe. What a missed opportunity! Goodbyes don’t have to be forever when you have the tools to keep the conversation going.
Read The Right Way to Say Goodbye: Why Providing a Positive Email Unsubscribe Process Matters. No matter what country you focus your email marketing efforts in, you can benefit from the insights and recommendations that help you stay in touch with customers even if they leave your list.