Ah “social media.” The crack-cocaine of digital marketing. Mention those words and your session at a conference is overflowing. Put them in your headline and your blog post readership spikes.
Beyond the hype, however, there are lots of smart marketers testing the waters and even already reaping the benefits of intelligent social marketing. A great way to keep up with the best stuff out there is the daily e-newsletter SmartBrief on Social Media, aiming to enlighten us all on ways to use social marketing to our advantage. SmartBrief on Social Media is just one of the offerings from our friends at SmartBrief, who provide news summaries of the top happenings in various industries.
I’m delighted to be a part of the SmartBrief on Social Media Advisory Board a venerable “who’s who” of digital marketing leaders who are helping to guide the editorial mission.
To give you an idea of the breadth and power of the social media coverage, here’s a sampling of stories included in SmartBrief on Social Media in the past week:
Thanks to the SmartBrief team for including me as an advisor! If anyone has ideas for topics you’d like SmartBrief to follow or suggestions of sources to keep an eye on, please post a comment below or contact me directly.