Leading business and consumer sites offer advertisers a diversity of prospects
NEW YORK (November 28, 2007) – Return Path announced today that it has added three top-tier online publishers to its Postmaster Network. These sites – Forbes.com, Fotolog and TravelerID – represent a diverse audience of business professionals and consumers.
“Adding these sites significantly enhances our network offering by giving agencies and advertisers a more diverse choice of prospects to target through both email list rental and online lead generation,” says Craig Swerdloff, vice president and general manager of Return Path’s Postmaster Network. “In the case of Forbes.com we further our abilities to target affluent business decision makers and savvy online professionals. On the consumer side, Return Path will provide members of Fotolog, an Alexa International Top 20 website, with the ability to participate in exclusive deals. The majority of Fotolog’s new registrations come from Europe and Central and South America with strong growth in Asia, Australia, and Africa, as well as North America.
TravelerID, a site that allows users to create a travel profile that they can use at other travel sites across the web, appeals to both business and leisure travelers thus contributing to Postmaster Direct’s B2C and B2B files.
“Together these sites represent the best of what the Postmaster Network offers – a mix of business professionals and consumers who are interested in communicating with marketers through email,” said Swerdloff. “And, because we create a great member experience for our subscribers, publishers in diverse areas trust us to bring them incremental revenue without hurting their registration rates.”
Andrew Cohen, Fotolog General Manager, said, “Fotolog’s explosive growth — we have doubled our membership this year alone — is attributable to our success in providing the best-possible user experience while adding new services. The Postmaster Network will allow us to share valuable offers to our subscriber base in a way that is not intrusive and maintains the integrity of our experience.”
About Postmaster NetworkThe Postmaster Network, Return Path’s Customer Acquisition Solution division, helps companies find customers through the email, online, and RSS channels. The Postmaster Network includes Postmaster Direct, which has pioneered the email list rental space since 1995; Postmaster Webleads, a highly-targeted registration path advertising system; and Postmaster Feeds, one of the few ways to successfully advertise in the RSS channel. The Postmaster Network is built upon connecting businesses and highly-profiled B2C and B2B customers through a targeted, patented double opt-in registration process. For more information, visit www.postmasternetwork.com.
About Return Path
Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit www.returnpath.net.
Jeff Rutherford Media Relations