Our new episode of Reputation Radio is available on iTunes.
In this episode, we speak with Ken Magill of the Magilla Marketing newsletter and DIRECT about the current state of the email industry. Ken discusses how email industry insiders love to talk about advanced concepts while many businesses are still challenged by the basics. Why do direct marketing veterans still struggle to grasp the unique characteristics of email marketing? Which companies executing email right and which companies are getting it wrong? Ken answers these questions and more.
Is there someone in the email universe you think we should interview? Do you have a question about email deliverability or sender reputation? Call 206-350-5512 and leave a message. Or, email us: [email protected]. We might use your question in a future episode.
Listen to episode 13 now and don’t forget to subscribe so you don’t miss a minute of Reputation Radio.