This month we wanted to feature one retail marketer who’s embracing social and integrating it with their email program. In January, Pier 1 Imports sent an email campaign dedicated to promoting their new daily deal on Facebook.
One knock on this campaign is that it was not optimized for preview pane viewing or for viewing with images suppressed. The offer and call to action are at the bottom of the creative and can’t be seen at all when images are suppressed.
Then in February, they sent another email campaign focused on social. This time the email promoted a fan appreciation week. …
Read more about Pier One Imports Email + Social campaign on The Magill Report.