It was a real pleasure to share the virtual stage with Karie Burt and Courtney Cope from MeritB2B at Forrester’s North America B2B Summit. Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth.
The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.” Less than two years ago, their campaigns were largely blocked because of spam traps, high bounce rates, and low engagement. Since then, they’ve been on a journey of improvement that now has them thinking of their sender reputation as a corporate asset!
We discussed some of their most important learnings:
MeritB2B hasn’t just improved their email deliverability. They have grown their intellectual property, positioned themselves as true subject matter experts, and are now using this knowledge to establish genuine competitive advantage. To learn more, watch the full recording of our fabulous Forrester session below.
MeritB2B are upgrading to Validity’s Everest email success platform, and Courtney says she’s “like a kid in the candy store!” Find out why she’s so excited by signing up for a demo today.