Do You Know Your Email Marketing Basics?

While email is one of the most effective marketing channels, it’s also a complex one. Simply hitting “send” won’t see your messages landing in the inbox. 

There are a lot of things that could go wrong, and many problems that can go unnoticed, causing your messages to land in the spam folder. To protect your program and your ROI, you need to first understand the basics of email marketing. By knowing the fundamentals of email marketing, you will have a solid foundation with which you can build a high performing email program. 

To help you navigate the email channel, we created our latest guide—The Fundamentals of Email Marketing. In it, we discuss how email marketing works, including:  

  • What are spam filters and how do you pass them? 
  • How do you measure email success? 
  • How can you optimize your program to avoid the spam filter?  
  • And more!  

Download your guide here!  

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