While email is one of the most effective marketing channels, it’s also a complex one. Simply hitting “send” won’t see your messages landing in the inbox.
There are a lot of things that could go wrong, and many problems that can go unnoticed, causing your messages to land in the spam folder. To protect your program and your ROI, you need to first understand the basics of email marketing. By knowing the fundamentals of email marketing, you will have a solid foundation with which you can build a high performing email program.
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