The death of email hypothesis goes something like this:
I love the data that the Pew Center for Internet research produces (good AND free). Recently they released their “Generations Online in 2009” study about how different age groups use the internet. So what can we glean from the study?
So that’s not too surprising, right? When you’re young you have more of a social life (or at least that’s true for me). More free time = more time spent on entertainment.
As you get older, your life can get more complex and time is more scarce. You use the tools you have to provide as much of that glorious free time you remember from when you were younger.
So what about email?
I think this chart says it best. Email and search are the core activities of every online segment. I would say that email’s days are not yet numbered.