When you were a teenager, how often did you ask good-ole Dad for money? You’d borrow $20, go out with friends to see a movie or go shopping, spend every last dime and look forward to doing it all again the next week…. Those were the days, right? Well, it seems that some marketers loved it so much that they are managing their email programs with the same mentality. While living in the present and begging for money to fund each and every need was generally the accepted behavior of a teenager, corporate executives don’t enjoy playing the role of “good-ole Dad.” Nowadays, it literally pays to do a bit of planning before you ask for more funding. Consider these alternate tactics to get incremental monies for your program:
Although the year is halfway over, and in many cases, budgets are already strained, don’t just put your hand out, hoping “Dad” will give you more money. Use strategic forethought to provide data-driven requests that can’t be ignored, and you will successfully secure those sought-after incremental monies for your program!