The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
DemandTools Elements provides the easiest way to eliminate duplicates without taking your time.
Stop duplicates from corrupting the accuracy of your data.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Connect Everest with your Adobe Campaign or Adobe Journey Optimizer environment for an in-depth analysis of all your email metrics—from what happens before you hit send, to where your email landed in the inbox, to how your audience engaged with your email campaign.
Most marketers agree that email list growth is a top priority for their brand. Much time, planning, and development goes into creating an acquisition strategy that effectively attracts prospective subscribers....
Virgin Atlantic took to the skies in 1984, determined to shake up the travel industry. The airline offers nonstop transatlantic routes to destinations across the world. Their mission is to become the world’s most-loved travel company.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
In this episode of Inbox Insiders, Email Strategist Veronica Kyle gives senders a roadmap to excel during their next ESP migration.
What is an email blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future?...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
November 2, 2022
Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for even the most email-savvy brands to catch and prevent: mailbombing. When someone uses your brand messages as part of a mail bombing attack, the impact on your sender reputation can be serious—Spamhaus-listed serious—causing harm...
October 19, 2022
In 2021, Gmail accounted for 36.5 percent of global email opens. As one of the most popular web-based mailbox providers (MBPs)...
July 19, 2022
Imagine you’re walking down the soda aisle at the supermarket. As you search for a tasty beverage, you see a familiar brown soda...
March 1, 2022
Reaching the inbox is pivotal to your email program’s success. But if you don’t have a solid sender reputation, your emails may end up...
May 20, 2021
One of the most common questions email deliverability professionals get asked is, "How do I improve my sender reputation if all my mail is...
December 3, 2020
Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email...
July 28, 2020
The travel industry is one of the sectors worst hit by the COVID-19 crisis, and this reflected in its email programs. With no inventory...
