Case Study: Furniture Row notes 10-15% increase in inbox placement.

minute read

Post Image

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers.

Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using a top-tier email marketing cloud and a market-leader in deliverability. After switching to 250ok to take a holistic look at Furniture Row’s email performance and assistance implementing a DMARC policy, they’re now seeing measurable and meaningful improvements.

After switching to 250ok to manage their deliverability needs, our email health check immediately revealed problematic practices known to negatively impact email performance and deliverability happening at Furniture Row, much to Jason’s surprise. The 250ok Expert team led them in the implementation of a DMARC policy as a first step towards repairing their issues at Gmail, and within days of achieving a reject policy, they experienced measurable and meaningful improvements.

Read the full story of Furniture Row and 250ok here.



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features