Some of our clients have recently inquired about increased bulking at Gmail and Hotmail. Additionally, senders and ESPs throughout the email marketing industry have noticed an increase in bulking at Gmail and bulking and deferrals at Hotmail. We have confirmed with both Gmail and Hotmail that they made recent updates to their filters, so we shouldn’t expect these issues to resolve on their own. Senders experiencing a decrease in inbox delivery at Gmail or Hotmail will need to take steps to address mailing practices in order to improve delivery.
The following are recommendations for senders who are experiencing lower-than-usual inbox delivery:
To learn more, join us tomorrow (Thursday, April 21st at 1:00pm ET) when we join forces with MarketingSherpa to present a webinar with tips on handling complaints and boosting your reputation.
Additionally, clients of Return Path should consult with your Account Manager for a performance analysis and customized plan of action.