BriteVerify

Better Deliverability with Better Engagement

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by Rozina Hussain, Product Manager

“Emails earn their place in a user’s inbox by being engaging.” That’s the premise of an article we recently contributed to our friends at AWeber: Five Ways To Increase Your Deliverability By Boosting Engagement.

The piece explores why engagement matters for deliverability and offers tangible ways for email marketers to improve their content. Here’s tip number one:

1) Get Snappier Copy.

You’d never send an email without checking the spelling and grammar. But did you know that software can help you check your writing style, too? Making your prose crisp, brief, and direct can help make your message more readable and more actionable.

Try Hemmingway, which describes itself as “a spellchecker, but for style.” Copy your text onto the site, and free software will encourage you to keep your sentences simple, your words short, and your voice active. It will also give you a readability grade score. If your score is too high, you need to simplify your prose.

Read the full article at AWeber for more tips on creating engaging email content, plus a bonus tip that will help ensure you’re reaching valid email addresses in the first place!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time