At noon on a cold, rainy Saturday my family and I entered the mall through the food court. Five years ago we would have been greeted by a very different scene. Rather than a sea of open tables, we would have had to squeeze past tote-laden shoppers grabbing a quick bite between stores. The mall scene has changed substantially as more and more shoppers turn to online shopping to spruce up their wardrobes, pick up a gift or redecorate a room.
While web traffic has replaced a considerable amount of foot traffic at malls and other brick-and-mortar stores, one thing remains constant: consumers still crave a great shopping experience. Whether shopping with intention or just looking for some retail therapy, consumers still want the excitement and validation of that perfect purchase. They also want variety and a chance to scope out the best deals but many want to be able to do so from their own homes.
The rest of this post can be read on Target Marketing.