Like Santa Claus, the Tooth Fairy, and the Easter Bunny, some of the things you believe about email deliverability might be untrue and certain realities may be hard to digest. Well, we’re all grown up and we need to know the truth about what is (or is not) affecting our email program, even if it shatters certain fantasies we’ve historically held on to.
Starting this week, Tom Sather, Director of Response Consulting here at Return Path, will debunk common deliverability myths in a new six part series – Email Mythbusters: What’s In. What’s Out. And What Looks Like Spam. Make sure you tune in each week to find out if what you think about email is fact or fantasy.