Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.
In 2005 when we launched the Sender Score reputation measure, it was the first-of-its-kind aimed at giving marketers real insight into how their email messages were being viewed by ISPs and other mailbox providers. Before then, reputation was largely a mystery. There were widely publicized best practices (i.e., keep complaints low, clean your list, don’t hit spam traps …) however, the metrics used to measure those practices were hard to come by.
Sender Score changed all of that by aggregating data from top ISPs and mailbox providers and using it to create a reputation measure, similar to how credit bureaus create credit scores. Since its introduction, Sender Score has been used by tens of thousands of marketers to assess their email sending reputations and by thousands of ISPs and mailbox providers to make accurate filtering decisions.
And now, our Sender Score is even better. Changes include:
If you are a Return Path client and would like to discuss these changes to the Sender Score and what they mean for your program, don’t hesitate to contact your Account Manager. And if you aren’t a Return Path client, now is a great time to learn more about how we can help you!