Return Path is gearing up for MarketingSherpa’s Email Summit next week. This year Return Path will be participating throughout the conference by hosting coaching clinics and roundtables, holding our ongoing Battle of the Brands contest, and presenting a special solutions showcase.
John Pollard our Sr. Deliverability Consultant for Professional Services will be hosting two Coaching clinics for Deliverability and Competitive Intelligence. Sign up here to reserve your session to learn deliverability tips on evaluating your current list building, maintenance and email send policies to improve inbox placement rate. and competitive intelligence insight on using data to gain insight into both your own and your competitors’ email programs to learn what triggers the maximum level of recipient engagement to make your email program best-in-class.
Return Path will be hosting six different roundtables covering a wide range of topics. Sign up for one of our Email experts roundtables to gain insight on:
The most important analytics reports to run on a regular basis (if you don’t have a lot of time)
Cutting through the clutter in the inbox
How to create more impactful subject lines
Looking across campaigns for larger trends
If you are looking for insight on how to leverage your email program to support your other channels check out our leadership roundtables on Leveraging online discovery for offline channels and Analyzing email signals to build cross-channel strategies.
Battle of the Brands (#BattleoftheBrands)
Where do you stack up against the competition? Join our MarketingSherpa Battle of the Brands contest to find out. For this round, we will be gauging which brand has the most engaged subscribers by comparing the delete unopened rate of each brand’s most recent campaign. Stop by the booth to sign up for the contest and follow the competition on our leaderboard at MarketingSherpa. The top three brands will win a mini iPad, a $250 visa gift card, and a $100 visa gift card.
Join Return Path’s Tami Forman and other experts for our solutions showcase: Email Optimization in 2015: New technology, new tactics. The showcase will highlight the latest metrics and tools available to marketers to understand their subscribers, how they engage with campaigns, and how new insight can reshape marketing strategy to drive stronger performance and deeper knowledge of their customer relationships within and beyond email.