For many marketers, a successful holiday season can make or break yearly revenue numbers. With the season now in full swing, holiday spending is estimated to reach close to $123 billion, up almost 17 percent from 2017, according to eMarketer.
With so much at stake during the holidays, it’s important for retailers to target subscribers with emails containing enticing, relevant offers that are sure to stand out from their competitors. While we typically monitor monetary metrics during this time frame, such as conversions and revenue, focusing on these metrics alone can cause harm to your email program.
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