A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement and email engagement, go hand in hand. As mailbox providers become increasingly sophisticated with how they filter your messages, they are relying heavily on subscriber behavior to help make this decision. Mailing to your most engaged subscribers — those who read and interact with your messages — can help boost overall inbox placement, so it’s important to keep subscribers interested and responsive, and understand why subscribers disengage.
Here are three common reasons your subscribers may be ignoring your emails and key ways to avoid this:
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