BIMI Certificates

Validity has partnered with Entrust to help eligible and interested clients through the vetting process to secure a Verified Mark Certificate (VMC) allowing them to implement BIMI at key mailbox providers, including Gmail.

BIMI Certificates is a complimentary offering for our Certified senders. If you’re interested in taking advantage of this offering, please fill out the form below.

What is BIMI?

Brand Indicators for Message Identification (BIMI) is an emerging email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the work an organization has put into deploying email authentication for protection. For the brand’s logo to be displayed in the customer’s inbox, the email must pass Domain-based Message Authentication, Reporting & Conformance (DMARC) authentication checks, ensuring that the organization’s domain has not been impersonated.

Why should I adopt BIMI?

With BIMI, you can create a trusted brand experience via the email channel by displaying your brand logo in the inbox.

Stand out from other senders as an early adopter.

Differentiate yourself from other senders in today’s overcrowded inbox to attract the attention of your recipients. With Google’s announcement of BIMI support, there is a huge opportunity to be one of the first to enable BIMI at Gmail giving you a true competitive advantage.

 

Improve the user experience to drive more engagement.

BIMI enriches the inbox for your recipients to improve direct response resulting in more opens and clicks.

Control your brand image.

BIMI gives you control over the logo displayed in the inbox, rather than mailbox providers selecting a logo to display that may not be approved by your organization.

 

Strengthen the security of your emails.

BIMI emphasizes your deployment of Domain-based Message Authentication, Reporting & Conformance (DMARC) which helps protect your brand against spoofing and phishing.

Stand out from other senders as an early adopter.

Differentiate yourself from other senders in today’s overcrowded inbox to attract the attention of your recipients. With Google’s announcement of BIMI support, there is a huge opportunity to be one of the first to enable BIMI at Gmail giving you a true competitive advantage.

Improve the user experience to drive more engagement.

BIMI enriches the inbox for your recipients to improve direct response resulting in more opens and clicks.

Control your brand image.

BIMI gives you control over the logo displayed in the inbox, rather than mailbox providers selecting a logo to display that may not be approved by your organization.

Strengthen the security of your emails.

BIMI emphasizes your deployment of Domain-based Message Authentication, Reporting & Conformance (DMARC) which helps protect your brand against spoofing and phishing.

What is the BIMI Certificates offering?

Google has just announced general release of BIMI support. For senders to implement BIMI at Gmail, they are required to go through a strict vetting process with a Certified Authority to obtain a Verified Mark Certificate. Validity has partnered with Entrust to guide our Certification clients through the vetting process to secure a VMC so they can implement BIMI at Gmail.

This complimentary offering allows you to leverage your established and trusted relationship with Validity for a streamlined vetting process to secure a VMC. Our team will manage much of the upfront vetting steps and then introduce you to an Entrust representative for the remaining components. We’ll be by your side throughout the process.

Get started with BIMI Certificates.

This is complimentary offering for our Certification clients. If you are interested, fill out the form below and our Certification Operations team will reach out to you to start the vetting process.

As a reminder, in order to enable BIMI and take advantage of this offering, you must have a DMARC policy of quarantine or reject in place.