Are Consumers Turning to the Inbox for a Great Shopping Experience?

At noon on a cold, rainy Saturday my family and I entered the mall through the food court. Five years ago we would have been greeted by a very different scene. Rather than a sea of open tables, we would have had to squeeze past tote-laden shoppers grabbing a quick bite between stores. The mall scene has changed substantially as more and more shoppers turn to online shopping to spruce up their wardrobes, pick up a gift or redecorate a room.

While web traffic has replaced a considerable amount of foot traffic at malls and other brick-and-mortar stores, one thing remains constant: consumers still crave a great shopping experience. Whether shopping with intention or just looking for some retail therapy, consumers still want the excitement and validation of that perfect purchase. They also want variety and a chance to scope out the best deals but many want to be able to do so from their own homes.

The rest of this post can be read on Target Marketing.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time